
“Unfortunately, the proliferation of choice in our lives robs us of the opportunity to decide for ourselves just how important any given decision is.”
— Barry Schwartz, The Paradox of Choice: Why More Is Less
So, what did you have for lunch today? A burger, pizza, sandwich, chicken, meat, grains, rice—the list goes on!
How often do we pause to recognize the overwhelming choices we face on a daily basis? From seemingly trivial decisions, like what to wear, to life-altering ones, we rarely acknowledge the paralyzing effects of decision overload.
But has it always been this way? Reflecting on a time when everyone used the same landline phone, it’s difficult to say. However, in today’s world, flooded with endless information, products and opportunities, this challenge has become increasingly pronounced.
While the privilege of choice is undoubtedly something to appreciate, we must also be aware of the mental strain it places on our minds, often trapping us in a cycle of overthinking, second-guessing and procrastination.
If you’ve ever struggled to make a decision, you are not alone. This blog explores how the burden of choice impacts our well-being and offers practical tips to help cultivate clarity, confidence and peace of mind.
Where Things Get Complicated.
After a long day of work, family commitments and socializing, do you ever find yourself staring blankly at the screen, unable to decide which Netflix show to watch?
It’s expected that we often experience a profound sense of overstimulation after a tiresome series of decision-making. In fact, this moment of indecision is your body’s way of signalling a need for rejuvenation.
In cognitive psychology, the theory is that the human brain has limited cognitive resources for decision-making each day. As these resources deplete, our ability to make rational, well-thought-out decisions declines. Even research shows that having too many choices can lead to increased stress, lower satisfaction and decision fatigue.
It’s not you being lazy, inattentive or lacking in self-discipline. It’s simply your inherent, humane need for rest to foster growth, progress and well-being.
When Modernity Becomes a Burden.
It’s not always that simple, is it? Many of us recognize that we’re overstimulated, that we need rest, but often struggle to find the time or strategies to recharge.
This is where I invite you to reflect: Is what you’re experiencing a true, practical problem, or are we unknowingly falling victim to the modern-day illusion of endless possibilities? In today’s fast-paced world, setting boundaries in the face of constant distraction is becoming increasingly difficult.
Let’s take a moment to reflect on how certain factors may burden our decision-making capacities:
- The Endless Stream of Choices
If you just want to buy a new shirt, you must decide between dozens of brands, styles and price points. You then research online, compare reviews and get recommendations from influencers– all before making a purchase. This level of choice permeates almost every aspect of modern life, creating a constant, overwhelming decision-making environment.
- The Pressure to Optimize Every Decision.
Perfection—the ultimate illusion we all strive for. The pressure to make the “perfect” decision can, at times, be motivating. It drives us to think critically and consider our options carefully. However, when modern culture glorifies optimization, this pressure can cause us to overanalyze and second-guess our choices, leading to fear of failure or future regret.
- Work and Lifestyle Burnout.
Beep-beep. It’s your email—with yet another business decision you need to make. Professionals, entrepreneurs and parents often experience extreme decision fatigue as they juggle with daily responsibilities, schedules and problem-solving.

Should We Just Flip a Coin? Let’s Try Something Else.
- Create Daily Routines to Reduce Small Decisions
Yes, drinking the same coffee everyday can be boring. But whenever you can, eliminate unnecessary choices to free up mental energy for important decisions. Even Steve Jobs minimized decision fatigue by wearing the same outfit everyday! Having a routine not only provides opportunities for mental clarity, but it can also create a structure to ground us in simplicity and focus.
- Prioritize Decisions Based on Importance
Not every decision carries the same weight. Save your mental energy for choices that truly matter. Here’s a tip– use the 80/20 rule! Focus on the 20% of decisions that impact 80% of your life.
- Set Time Limits for Decisions
The need to choose what’s best can propel us into a paralyzed state of analysis and thinking. Paradoxically, this only fuels indecisiveness. A simple trick is to give yourself a deadline to make a decision and move forward. This is not to say that you should make life-altering decisions in 30 seconds. However, according to Parkinson’s law, an observational phenomenon, “A task will expand to fill the time available for its completion.” In other words, if you give yourself three days to come to a decision, you’ll likely have it done within that time frame.
- Make Important Decisions in the Morning
Decision fatigue accumulates throughout the day, leaving you mentally drained. Tackle big decisions early when your mind is fresh and alert. Use the morning to focus on high-priority choices, giving you more mental bandwidth as the day progresses.
- Delegate or Automate Decisions
As hard as this may be, try to delegate minor choices or set up automated systems to streamline your decision-making process. Whether it’s automating your finances or delegating certain tasks, outsourcing less important decisions allows you to preserve energy for more significant choices.
You don’t have to make every decision alone.
- Practice Mindfulness to Reduce Mental Clutter
Meditation and mindfulness can help train your brain to stay present and grounded, reducing over-analysis and mental exhaustion. With consistent practice, mindfulness can create mental space, making it easier to tackle decisions with clarity and focus.
When In Doubt, Let Freedom Be Your Choice
The key to break free from decision overload is not to avoid making choices. Rather it’s about managing your limited mental resources more effectively and unburdening ourselves with the illusion of perfection. The philosopher Alan Watts presents a creative narrative about decision-making. He invites us to look at the clouds, “Because you see, clouds never make mistakes. Did you ever see a cloud that is misshapen? Did you ever see a badly designed wave? No, they always do the right thing.”
As humans, we possess an intrinsic ability to face regrets head-on. We have the capacity to trust our intuition, resilience and adaptability when the decisions we make don’t align with the mental schemes we’ve envisioned.
Unburden yourself from the weight of over analyzing every decision. Don’t fear missteps. Let us model the clouds– moving towards freedom with confidence and balance.